The fight against the OTAs starts at check in.
In any industry, a lack of competition can come with a decline in innovation and an increase in price, without a larger field of competitor there is nothing to incentivize OTAs to keep commission rates low or introduce new products and services to the market.
With only two major players left in the OTA space, Expedia and Priceline can make and play by their own rules. Their almost complete dominance...
