What Guests Want Now: Personalization
Wouldn’t it be great if your airline and hotel automatically knew you were a window-seat lover who never checks bags, prefers a firm mattress, and Earl Grey over coffee?
According to Skift, personalization in travel is quickly becoming something customers expect, they want unique experiences tailored to their priorities and preferences and control over their itineraries.
As travelers use an ever-growing number of sites, social media, and transactional tools to research, book, and review their trips online, they’re creating tons of data. Recently, we’ve heard a lot about how technology companies are starting to use this “Big Data” to help businesses in the travel space create personalized...